I think I touched on this a long time ago, but at lunch the other day, my friend mentioned how the Internet had changed our lives and had created news words and terms. He said he never heard the term “meme” before the Internet and still wasn’t sure what it meant.
Well, to set things straight (maybe) memes didn’t start with the Internet. Some linguists argue that humans have used memes to communicate for centuries.
The term meme was coined by British evolutionary biologist Richard Dawkins in his 1976 book The Selfish Gene. He used it to describe a unit of cultural transmission or imitation, analogous to a gene in biological evolution. Dawkins derived the word from the Greek word mimeme (meaning “that which is imitated”) and shortened it to make it more concise and memorable. Memes, in Dawkins’ sense, refer to ideas, behaviors, or styles that spread within a culture through replication and adaption.
My friend was right though — the term really came into its own when the Internet and social media came along.
Social media platforms like Facebook, Twitter, Instagram, and Reddit allow users to share and repost content instantly. That creates an environment where humorous or relatable ideas can spread rapidly, mimicking the viral nature Dawkins originally described.
Memes often reflect current events, pop culture, and social issues. Their ability to encapsulate complex ideas or emotions in a concise and/or humorous way makes them highly relatable.
Internet users often remix or adapt memes, adding their own spin while keeping the core idea intact. This creative participation encourages widespread engagement.
And social medial algorithms prioritize highly engaging content, which memes often are. A funny or clever meme can go viral, reaching millions in a short time.
So Dawkins came up with the concept and name, but social media transformed the meme from a broad cultural idea into a fast-moving form of digital communication, tailored for the Internet age.
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